Simpler is better

I would not have made this so long except that I do not have the leisure to make it shorter.
-- Blaise Pascal, from a letter

Editing copy to make it shorter and easier to read, or designing web pages to make them simpler and easier to use are difficult tasks. It's one of the ironies of the human mind: making something complex is easier than making something simple. But simpler is nearly always better.

So I hope that Rosabeth Moss Kanter is right that simplicity is the next big thing.