Gerry McGovern, a web marketing specialist often quoted here, thinks that Google beat Yahoo! in the competition for top search engine by focusing more on the needs of its users. Yahoo!, he argues, focused more on the needs of its advertisers.
See Gerry's newsletter "The real difference between Google and Yahoo."
How can we relate this focus to the TWU website?
For most TWU websites, the primary goal* is recruiting new students. To accomplish that goal, your department's website should focus on what potential students want to know or what they want to do when they come to your website. This may differ from what you want to tell them or what you want them to do when they come to your site. But if Gerry's right, we'll be more successful recruiting new students when we focus on what they want.
*not the only goal, but the most important one
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